''TOPSHOP IT'' CAST 8 OF FASHION'S MOST RELEVANT FACES FOR AW2018 AD CAMPAIGN 

How do you attract a great deal of attention and a high level of importance to an ad campaign? Well, the answer is sermon some of the most relevant faces in the modeling biz with individual attributes as forerunners. Judging from the latest campaign released by the high street fashion giant Topshop we can point out that's what it has cleverly achieved. The new Autumn/Winter 2018 ad campaign features eight of the most recognized faces in the modeling world namely Duckie Thot, Presley Gerber, Dilone, Anwar Hadid, Birgit Kos, Cara Taylor, Adonis Bosso, and Sofia Mechetner. Due to the high expectation of the campaign and its body of work  Topshop has rebranded to 'Topshop It'. Creative director of Topshop & Topman David Hagglund explains the reason behind the title...

“Topshop It will mean different things to different people, but to us it means always experimenting, pushing boundaries, staying true to our roots and taking it to the top. Topshop It is a celebration of what makes us unique. It is eye-catching, full of vibrant color and has a youthful spirit.”

 Bright rainbow puffers, sequin mini dresses, beaded bags, and cowboys boots are pieces to look out for in the autumn/winter 2018 collection which is showcased on billboards across the globe and on social media channels. The ad campaign is truly pushed on a mega scale to make it a global success.

See more of the campaign images belows.  Images courtesy Topshop