TOMMY HILFIGER ANNOUNCES COLLABORATION WITH ZENDAYA ON SEE-NOW-BUY-NOW CAPSULE COLLECTION

It has been announced by American designer Tommy Hilfiger of his upcoming collaboration of a capsule collection with Zendaya which will be launching in February next year and marketed as see-now-buy-now. The 22-year-old, The Greatest Showman' actress has also been selected as the brand's new global women's ambassador which means her image will be captured and spearhead in the global campaign next spring.

Tommy Hilfiger explains his decision for choosing to partner up with the young actress...''Zendaya has an “eclectic” sense of style. “[Her style] goes from casual to elegant and formal. She’s passionate about fashion. She loves getting really involved in the fabrics, the various colors and the drape of the garment. I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same. Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”