THE FIRST EUROPEAN POP-UP STORE TO BE OPENED IN LONDON BY AMAZON FASHION

Amazon Fashion is to open its first pop-up store on London’s Baker Street on October 23rd. It will be the tech giant’s first store in Europe, a 3,000 sq ft space that will offer men’s and women’s wear from a selection of its own labels alongside brands including Tommy Hilfiger, Calvin Klein, Filippa K and Vans. The temporary opening follows the debut of Amazon Fashion’s store in New York that launched last month.

This month on October 23rd, 2018, Amazon Fashion opens a pop-up store in London. This will be the first time for the electronic commerce and cloud computing company to be involved in a project like that in Europe. The pop-up event will take place in London' Baker Street for five days. The 3,000 sq ft will cater to Amazon's own label for men and womenswear alongside other major brands including Tommy Hilfiger, Calvin Klein, Filippa, and Vans.

Different themes in fashion and experiences each day will be curated using the brand's in-store collections which will be available to use via Amazon Fire tablets in-store or online. Amazon's fashion team and personal stylist will be on standby to engage with customers who can buy items to be sent their chosen address or Amazon Locker by just simply scanning using the Amazon app.“We have curated a selection of top brands and key fashion items, which we think our customers will love, all of which can be purchased virtually through the Amazon app or physically in the store. With the ongoing schedule of activities taking place throughout the week, we hope our pop-up shop will be an exciting and inspiring way to shop for fashion,'' Amazon Fashion vice president for Europe Susan Saideman said in a statement.