'THE ROW' MARY-KATE & ASHLEY OLSEN To Launch Menswear Collection 

  • by Yuliia Support Team Lead
  • 29 Aug, 2018

The Row | Menswear | Collection

Sister's duo, Mary-Kate and Ashley Oslen are launching a menswear collection under their own ongoing successful brand THE ROW, a name derived from Savile Row - home of London's greatest menwear tailors.

 An intensive research was done by the girls over the years on the men's fashion market through a one-off live time partnership in a form or a collaboration with an Italian shoemaker Enzo Bonafe. After all this hard work it looked like the twins were confident enough to launch the menswear collection. With their ongoing success with the womenswear, both came up with the plan of creating a menswear with the same aesthetics used for the womenswear as far as choosing a good quality fabric, impeccable craftsmanship and good tailoring are concerned. Well, that is a bold plan, but one would say both Mary-kate And Ashley clearly know what they are letting themselves into as Ashley said in a statement '

"It’s funny because this is more of a risk than putting words on a T-shirt. Who knew that black, gorgeous, perfectly fitted suits would be a risk?

The menswear pieces including men’s suit, jackets, shirts, knitwear, and denim will be made in Japan and will showcase traditional hand-stitch techniques of a European calibre which will offer a modern spin on the menswear collection The menswear collection is said to be available this October 2018 at THE ROW retail stores
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