The Kooples and British Singer, Zayn Malik collaborate on men's bag collection which he appears as the face of in the latest Autumn/Winter 2018 ad campaign. It is worthy of notice that Malik co-designed the collection bringing his unique contemporary style to it. The bag in itself is a 100% leather with a simplistic detailing and yet still oozing the masculine essence.
Nicolas Dreyfus, the Chief Executive Officer of the brand had this to say regarding reasons Why Zayn Malik was a good choice... ''For fall-winter 2018, we have chosen Zayn Malik, who perfectly embodies our style renewal toward more streetwear, oversized cuts, and redesigned proportions. Dreyfus continues, He has a rebellious, tough attitude with a casual yet always elegant sense of style. Zayn is sexy, creative and charismatic and was deeply involved throughout the design and creation process.''