Los Angeles based contemporary label Napapijri
has just launched its spring/summer 2019 ad campaign entitled 'Future-Positive' captured by photographer Alessandro Zuek Simonetti. Enlisting a diverse cast of models, the campaign tells a story of adventure, friendship and romance set in urban playgrounds of the city of Los Angeles as a backdrop.
The campaign features standout pieces from the brand's SS19 collection which epitomises the different inspiration coming together to form a collage of aesthetic influences and current.