''When I got the call about working with H&M and being their designer collaboration for this year I was excited as I love the idea of bringing my [designs] to the masses. It is something I did with my adidas collaboration and I loved the reach of that, and I am so thrilled to be able to do the same now with my Moschino designs. I started with the thought of how to make it the most Jeremy Scott for Moschino collection ever. I thought about the mood of 'street', the mix and attitude of haute couture and humour, and the elements of bling bling accessories piled up on top of each other to capture and create the look I do on the catwalk. I thought of it like ingredients for a feast, and I wanted to include all the ingredients to make sure it had all the essence of a Moschino collection. You get cartoon characters, you get gold, bold Moschino jewellery, you get sequins and shiny things, and a mix and juxtaposition of elements you don't normally find together. Expect the unexpected!''
Ann-Sofie Johannsson, H&M Creative Advisor also shared her thoughts on the collaboration...“We love to connect our designer collaborations to the mood of the times. Right now, fashion is so bold, so energised and so much about making a statement with what you wear. Jeremy Scott at Moschino is the perfect designer for this year’s collaboration, because he is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humour, all of which makes Moschino [tv] H&M so special.”
See more of the looks below.