MCM Divulges 'VIVA LIFE' Spring/Summer 2018 Ad Campaign
- by Yuliia Support Team Lead
- •
- 05 Apr, 2018
- •
MCM | Ad Campaign | S/S'18






Global luxury leather brand MCM
has divulged its latest spring/summer 2018 ad campaign featuring German actor & skater KAI HILLEBRAND, fashion creative CORDELL BROADUS, CHARLOTTE FREE
& JASMINE SANDERS.
The campaign is released at the same time as the brand's release of its S/S '18 collection entitled ''Viva Life Collection'' The new ad campaign embodies youth, energy, movement, and creativity in style. Bringing the campaign to life is the young talented fashion photographer TOM JOHNSON. Styling was executed by JAY MASSACRET.