Lello Caldarelli In Conversation With ROUGH Online

It's become one of the fastest growing menswear brand on the scene right now and it's as a result of the brain and the creative force behind it. Well, this positive result can be attributed to the man Lello Caldarelli who is the founder and creative director of Antony Morato. To make a mark and also to have a loyal following in the men's fashion is a great achievement any brand or fashion house aspire to achieve. What is very endearing about Lello is his great understanding and well informed of the young generation and the times are you in now when it comes creating stylish pieces for hos customer to use to express themselves.

Antony Morato cleverly has coined the term 'three soul' - Black, Gold, & Silver describing the various collection it creates. A term it customer are able to identify with and use that to express themselves. Quality and affordability of the brand leaves much to be desired hence its longevity. ROUGH UK caught caught up the creative director Lello Caldarelli to talk more about brand loved by men with style and confidence

ROUGH UK: Please can you tell the readers of ROUGH Online a bit about yourself as the creative driving force behind the brand, Antony Morato?

Lello Caldarelli: My creative force is focused on an innovative business approach that forms the basis of an overall strategy for Antony Morato - making high quality, stylish and reasonably priced clothing more accessible to fashion-aware and demanding customers. It is this vision which has allowed the brand to reach more than 70 countries, varying in culture and history but with a common taste for fashion and new urban trends.

ROUGH UK: What would you regard as your daily inspiration, which has enabled you to become who you are today?

Lello Caldarelli: When I started to build my company I wanted to create a real contemporary fashion brand with specific inspiration - an Italian cultural approach – interpreted as a unique sense of style and fit mixed with an international mood, in terms of contemporary trends’ research. I believe this combination of inspiration has contributed to making Antony Morato a worldwide brand.

ROUGH UK: For such a well-known brand like Antony Morato, what do you find continues to inspire you?

Lello Caldarelli: I like to travel a lot and I love all the metropolitan cities such as London, New York and Shangai whose fashion trends always inspire my collections. I love how the melting pot and diversity that can be observed in the heart of these cities, influences the whole lifestyle. It is this which I find most inspiring.

ROUGH UK: Can you tell me what really sets Antony Morato apart from the rest of the men's fashion brands currently on the scene right now?

Lello CaIdarelli: I think Antony Morato differs from any other fashion brand as it proposes a specific contemporary style characterized by accessible prices which in turn makes every collection desirable to the new urban man and his fashion needs. This metropolitan character needs to be comfortable in any occasion throughout the day without sacrificing elegance and flair.

ROUGH UK: What was the thought process in creating and executing the SS17 collection?

Lello Caldarelli: When I designed the SS17 collection I took inspiration from an abstract concept which finds its highest expression within the collections structure. Nature regains possession of the cities whilst soft and harmonious shapes meet strong, geometric and sharp angles.

ROUGH UK: What would you describe as the vision behind the AW17 collection?

Lelli Caldarelli: In the Antony Morato Fall Winter 2017/2018, nature in its deepest essence bursts into the everyday life. The primordial matters - Earth, Water, Air and Fire – release their energy to break cages and bonds, giving man the possibility of expressing himself.

ROUGH UK: Antony Morato is seen as a global brand and has an extensive fan base, so at this point what does the future have in store for Antony Morato and where do you see the brand in say five years?

Lello Caldarelli: In the next 5 years the brand will increase its role and presence of acting as the gateway to contemporary fashion. Through our stores and our collections, men from all over the world will join our journey allowing them to express themselves and tell their own stories.

Public Relations: Chase Pr