IT'S OUT! RICCARDO TISCI'S FIRST AD CAMPAIGN FOR BURBERRY

Since becoming the Artistic director for Burberry last year and showcasing the most  talked about debut collection at  London fashion week, Riccardo Tisci seems not be slowing down as he releases the label's first ad campaign with an 'Inclusive' concept. The concept of inclusion means the designer enlist six photographers - Nick Knight, Danko Steiner, Hugo Comte, Letty Schmiterlow, Colin Dodgson & Peter Langer - across the board to photograph the campaign. The inclusion transgresses to models from different nationality, race, and gender as well.

Explaining the campaign concept, Ricardo Tisci had this to say... 'In the case of this ad campaign, “inclusive” means six photographers, some of whom you’re not likely to have heard of before, and an equally multigenerational group of models that includes faces familiar and new from Russia, Korea, Nigeria, Italy, and, of course, Great Britain. “Burberry is a big umbrella talking to many different people,” Tisci said. “That’s my way to think as well. Let’s try to make a strong identity, talking to different people—from age to culture to different ways of life. And that’s represented in the campaign. All the models we cast are what I want the new era of Burberry to be.”