Emma Blackery Announces Debut Album 'Villains' 

ROUGH ONLINE is in love with Emma Blackery for so many meaningful reasons, one of them most importantly being that while everyone else is singing about sex and getting drunk in the club, Emma is singing about standing up against people who expect women to adhere to conventional stereotypes and rules and she is here to set these people straight by sticking her middle finger up and staying true to who she really is, while advising everyone else to do the same.

 With her awesome new single “Agenda” she is more vital than any other Pop singer out there at the moment, as she sings “so what are you after, don’t you like my colours, I’m confident, I know it scares ya,” in a tone reminiscent of Pop-Rock singer Fefe Dobson and with a throwback attitude similar to Amy Studt when she too was dominating the charts with lyrics about not fitting in with the “Meangirls” and being proud of it, on her 2003 hit single “Misfit.” The muted, electric guitar sets off the song nicely in the introduction, playing them traditional, classic Pop chords, while Blackery’s lyrics “will you say that I’ll annoy you, it’s not me you’re destroying cause’ I know who I am, and I’m better than that” is delivered with a confident, “fuck-off” persona, which goes out to all those jealous people she has no time for, as well as gutsy words in Verse 2 “am I not danty enough for ya, do I not wear that dress, do I not fake it like the rest?”

The lyrical metaphor of “colours,” i.e. the many different parts of Emma’s bright, clever, witty personality shines through in the official music video, where the singer is trapped in a glass cage while a group of random people take notes as they judge her appearance, until she breaks free of the glass with a hammer and freestyles around multi-coloured statues and white walls covered in thin lines of yellow, blue and purple paint. Due to its’ rainbow-coloured themed concept, it would be no surprise if this awesome Pop track became a new Gay anthem, respected and followed by the LGBT+ community, as she encourages listeners not to be moulded into something they’re not with the words “I’m better without you, and that’s the truth, I’m not part of your agenda.”

In ROUGH’s view, there needs to be more singers like this, that deliver a memorable, uplifting melody with an important message, that still gets you dancing despite how deep its’ social concept is. We are routing for Emma Blackery to become the next big thing in Pop music, as there are not enough music artists like her on the mainstream or Indie-Pop scene with her sound. We can’t wait for her debut album “Villains” out on August 31st, which we anticipate will showcase more catchy songs about female empowerment and equality. Buy or stream “Agenda” now, and we guarantee that you will repeat it straight away after the first listen, especially after dancing around to the song’s main hook of a “cheerleading” crowd shouting “A-G-E-N-D-AH-AH-AH” as if it were something out of a Gwen Stefani song like “Hollaback Girl,” or Avril Lavigne’s “Girlfriend,” in the Chorus section which is packed with a solid, synth production, reminiscent of Katy Perry’s “California Gurls” and Kesha’s “Tik Tok.”