COMME des GARÇONS To Launch Online-Brand
- by Yuliia Support Team Lead
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- 03 Apr, 2018
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COMME des GARCON | Online Brand
This coming July 2018, it has been announced by Adrian Joffe , chief of Commes des Garcons that the brand will be launching its online-only brand. The news was revealed at the opening of Dover Street Market in China. As he releases a statement saying... “Nobody knows yet, but what I can tell you is it’s going to be internet-based.'' The website will be designed by Rei Kawakubo , who is in partnership with the brand Also as mentioned by WWD, Commes des Garcon will create 'simple' range for men and women which will launch in six shops across the globe after the brand's online launch. The online launch will be followed by six shops worldwide.
The line will be the 18th brand for the company, joining high-end lines Noir, Homme, Plus, Shirt and Play, among others. It is also reported by WWD that business is all good for the Japanese brand in terms of its sales profits of 30% to $300 million equivalent to £ 2.4 million, and not to mention The Dover Street Market which saw its profit rise at 35% last year.
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