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Blog Post
VICTORIA BECKHAM X REEBOK LAUNCH SPRING 2019 DEBUT COLLECTION
- by Yuliia Support Team Lead
- •
- 23 Jan, 2019
- •
Fashion | Sports | Performance
Victoria Beckham and global sportswear brand Reebok have teamed have to launch a debut activewear collection with the infusion of Californian spirit and British tailoring. The new collection has a clean aesthetics with 3 variations of co-branding -Reebok splice, an integrated VB vector and VB vector on repeat. The spring 2019 collection also includes hoodies, sweaters, joggers, jackets, t-shirts, leggings, bags and footwear.
Standout in the collection is the '90 Boltons running trainers which come in two colorways and features a pro knit sock that reaches as far as the ankle. The price tag stands at £229.95. Another highlight is the glossy packable jacket and the 'swag orange' tight which is designed to fit close-to-the-body.
Beckham released a statement about the collaborative design collection “The idea behind this collection was to mix the relaxed attitude of streetwear with the technical performance of sportswear, whilst staying true to the minimal aesthetic of my brand - and incorporating unisex pieces which were key for me when developing the collection. Each piece is designed to flex, adapt and transition for the optimum workout, but it was also important that I created something that is fashion-forward and can blend seamlessly into any wardrobe. These pieces can take you from the gym to the office, with the school run in between.’’
Standout in the collection is the '90 Boltons running trainers which come in two colorways and features a pro knit sock that reaches as far as the ankle. The price tag stands at £229.95. Another highlight is the glossy packable jacket and the 'swag orange' tight which is designed to fit close-to-the-body.
Beckham released a statement about the collaborative design collection “The idea behind this collection was to mix the relaxed attitude of streetwear with the technical performance of sportswear, whilst staying true to the minimal aesthetic of my brand - and incorporating unisex pieces which were key for me when developing the collection. Each piece is designed to flex, adapt and transition for the optimum workout, but it was also important that I created something that is fashion-forward and can blend seamlessly into any wardrobe. These pieces can take you from the gym to the office, with the school run in between.’’
Karen Reuther, vice president of creative direction at Reebok said: “The collection boldly reveals Victoria’s vision that is strong and confident, with a modern and inclusive point of view. Victoria Beckham and Reebok have upped the game in fit, fabric, silhouette and finish, and this collection pushes the definition of sportswear to a new level. Victoria’s thoughtful approach to design is reflected in every detail,'' stated Karen Reuther, Reebok Vice President Of Creative Direction.
The Reebok & Victoria Beckham Spring 2019 collection can be shopped on Reebok online and other selected premium global retailers with prices starting from £24.95 for a running socks to £349.95 for a bomber jacket.
