Versus Versace Enlist Young Creatives For It's Fall/Winter 2018 Ad Campaign

Young creatives from their various creative field were enlisted for the Versus Versace fall/winter  ad campaign.  Donatella Versace explains her decision on using the cast for the campaign..  “I  really  admire  the  young creatives in the new Versus campaign. I call them  the  Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.” 

The campaign is photographed by  Ben Toms, who uses his camera lens to capture rapper Tommy Genesis, model Lily McMenamy, hip-pop artist Rejjie Snow, Actor Judah Lang and musician Rina Sawayama. Styling by Robbie Spencer who uses the brand new season such the logo embellishment, mesh and denim. Makeup by Hiromi Ueda and Hair by Mari Ohashi.