ROUGH ONLINE BEST MUSIC OF THE WEEK #1

Having spent last year releasing bold and anthemic dance-rock singles such as ‘Twenty 1’ and ‘Million Ways’, the Chicago-born, LA-based brothers Saving Forever cement themselves as the next big-pop-rock oufit with their latest offering ‘Memories’.

Produced by Fall Out Boy frontman Patrick Stump, ‘Memories’ capitalises on their newfound confidence for engaging songwriting, taking cues from the likes of Imagine Dragons. The music video delivers a broad and thunderous new release that hits like smack to the face. It’s loud, in your face and everything a pop-rock music video should be. The trio stand tall on this new single, with the track and video proving to be one of their most memorable new cuts to date.

JACK FROST - UNDERCOSVER

After growing up as a queer man in both Taiwan and Peru, two distinctive yet close-minded cultures and societies, Jake Frost embraces his identity on his latest single ‘Undercover’. Following on from his heavily praised debut single ‘Backdoor’, this new release is both passionate and raw. It takes the simplicity of the piano and expands it with a bold and expressive production, with the lyrics and his vocals being at the centre of the track.

In a world dominated by societal expectations, ‘Undercover’ provides an outlet for anyone who does not wish to conform. The track is somewhat an anthem for the LGBTQ community and pushes boundaries forward. It’s inspiring, heartbreaking and motivational all in one and proves that Jake Frost is a force to be reckoned with.

Having made his debut with ‘Skin Deep’ ft Jessica Wilde, London based artist ZENDR is back with his latest release ‘Simply No Better’. ZENDR implements elements of electronic, pop and dance sounds all in one, with impeccable vocals by James Chatburn. The Australian born singer, songwriter and producer is an incredible musical match for ZENDR and ‘Simply No Better’ captures a textured, band-led mesh of instrumentals pieced together with soul-soaked vocals.

Both ZENDR and James take this super chilled collaboration to expressive heights and showcase their sheer level of talent. ‘Simply No Better’ is both simplistic and complicated in nature and the duo stand tall on this collaboration.

LA-based, London-bred performer Gentry has stepped boldly into the fore with his new release ‘Disconnected’. It’s a soulful and innovative jam that juxtaposes soulfully melancholic vocal lines. Taking influences from the likes of Prince and Stevie Wonder, Gentry nails his funk-laden colours to the mast.

‘Disconnected’ addresses the complexities of modern love against a cocktail of choppy synthetic and organic elements for a perfect introduction to his sound. Highlighting his unique voice and eccentric, pop-tinged electronica sound, ‘Disconnected’ is honest, personal and unique, creating a positive soundscape that is sure to get Gentry on the path to the top.