Ray-Ban Enlist Steven Klein For Its Spring/Summer 2018 Ad Campaign
- by Yuliia Support Team Lead
- •
- 17 Apr, 2018
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Ray-Ban | Sunglasses
For their Spring/Summer 2018 advertising campaign, Ray-Ban
teams up once again with one of the relevant fashion photographers on the scene Steven Klein. The campaign which was shot in Marfa Tex embodies the four images which represent the different Ray-Ban styles. This new campaign as explained by Steven Klein
“The theme of the new campaign is freedom and ability to let go. We live in turbulent times and for many people, it evokes a feeling of a journey. The campaign shows that no matter what hardships come your way, you can still keep your identity, continue your own journey, and immerse yourself in optimism, creativity, love… Who does not aspire to be free?”
The campaign also features three different sunglasses and one optical options which are the Marshal, Wayfarer Blaze & Aviator evolve. The optical option being the Hexagonal. The narrative given by Steven Klein directions is that of 'a Musician & an Artist, a young female Film Director, a Social Activist and a young Jack Kerouac.
