R&B ACT ISA URGES US NOT TO BE 'SHY' FOLLOWING SPLIT WITH SONY MUSIC

So...ROUGH ONLINE have been cheered up after having the usual Monday blues, with the help of talented Pop singer Isa, who has presented us with a punchy follow-up to the socially-charged single “Me Too” lyrically about the movement of the same name, released last year. On this occasion Isa steers away from the politics and heads straight into a fun, current, Electro Pop direction with the song “Shy,” which delivers a catchy bridge where the singer performs the most stunning vibrato on lines like “want to know where your mind goes,” leading up to one hell of a captivating chorus, with the use of whispery, seductive vocals while Sweden’s newest diva sings “don’t be shy” in a slick, relaxed, breathy tone. The deepness of Isa’s voice could be easily compared to iconic Pop singers such as Dua Lipa and Rita Ora, while delivering similar phrasing to music royalty Bonnie McKee, and the pitch-perfect high notes of the bridge sections throw you straight into Ariana Grande territory, showcasing Isa’s diverse, masterful vocals.  

The overall, quirky, R&B-influenced music production, which is very reminiscent of Tove Styrke’s 2017 single “Say My Name” and memorable hook ensures that Isa could potentially be Sweden’s next biggest Pop export, which ROUGH ONLINE are anticipating for the singer after the release of her debut album which drops next year, so ladies & gentlemen...don’t forget her name, because it would be no surprise if Isa became the next big thing in mainstream Pop music, especially if she continues to release infectious bangers like this one. Download and stream “Shy” out now on all online stores.