Paco Rabanne New Pure XS For Men Enlist Francisco Henriques As The Face
- by Cuba Charles
- •
- 11 Aug, 2017
- •
Ad Campaign | Fragrance | Paco Rabanne


It's one of the most trending ad campaign both in print and online as well as on cable television right now. We are talking about the new Paco Rabanne
Pure
XS
fragrance form men ad campaign fronted by Portuguese model Francisco Henriques. In the commercial we see the Francisco with his good looks and physique admired by a group of girls who are fixated and secretly watch him whiles he undress. The ad campaign is captured through the lens of Nathaniel Goldberg
who teams up with Director Johan Renck
to translate the true representation of the fragrance.
The cologne is developed by perfumers Anne Flipo, Bruno Jovanovic and Caroline Dumur who have created a unique scent by adding and blending together ingredients such as thyme, ginger, vanilla, cedar, cinnamon.
The cologne is developed by perfumers Anne Flipo, Bruno Jovanovic and Caroline Dumur who have created a unique scent by adding and blending together ingredients such as thyme, ginger, vanilla, cedar, cinnamon.