Blog Post

MSGM Bold & Graphic Spring/Summer 2018 Ad Campaign

  • by Yuliia Support Team Lead
  • 22 Mar, 2018

Ad Campaign | S/S 18 | MSGM

MSGM goes bold and graphics with its latest spring/summer 2018 ad campaign. Fronting this youthful and colour fusion campaign are models Assa Baradji, Roberto Rossellini and Lennon Gallagher. Explaining the concept of the SS '18 campaign the Creative Director of the brand Massimo Giorgetti had this to say... ''color talks with a universally recognized vocabulary, while words make sense on for those who use the same language.''

In charge of photography  and bringing the campaign to live is Alasdair McLellan who capture the models in their carefree attitude  and happy joyous mood.
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