MSGM
goes bold and graphics with its latest spring/summer 2018 ad campaign. Fronting this youthful and colour fusion campaign are models
Assa Baradji,
Roberto Rossellini
and
Lennon Gallagher. Explaining the concept of the SS '18 campaign the Creative Director of the brand Massimo Giorgetti had this to say... ''color talks with a universally recognized vocabulary, while words make sense on for those who use the same language.''
In charge of photography and bringing the campaign to live is
Alasdair McLellan who capture the models in their carefree attitude and happy joyous mood.