METRIC RELEASE VIDEO FOR 'NOW OR NEVER NOW' TAKEN FROM NEW ALBUM 'ART OF DOUBT' OUT NOW

This emotive, beautifully choking fusion of Indie Rock and Synth Pop will leave a lump in your throat for sure, especially when “Now Or Never Now” reaches its epic ending, full of masterfully played lead guitars, effected with the utmost reverb, chorus, delay and a slight bit of distortion to retain that little bit of edge, and up-tempo live drums, superbly performed by one of Canada’s best Alternative Rock acts...Metric. Opening with a tear-jerking melody delivered via the notable, robotic synth we fell in love with on Just Loud’s debut single “Electrified,” it’s bittersweet Indie vibe throws you back to The Killers’ 2006 single “When We Were Young,” while its Electro bass-line reminds us of the times Robyn has brought us to tears on the dancefloor with her profoundly sad bangers. Fuse these elements together with ole-skool, Stadium Rock, reminiscent of early U2...and you have one of the best Indie tracks you would have heard in years...yes that’s right...ROUGH ONLINE highly rate this musically brilliant number, so much that we will be listening to this right through to the new year.  

One of Now Or Never Now’s most distinguishing features are the androgynous vocals of lead singer and multi-talented songwriter Emily Haines, who brings about this overwhelming sadness via her soft, delicate tone. Rather than delivering predictable powerhouse vocals, Haines proves that you don’t always need to captivate your audience with the overuse of your voice. The message on “Now Or Never Now” is...sing with feeling, and not like a show off. Every word that comes out of Haines mouth, which at times is not too far dissimilar to Lisa Loeb’s vocal tone, makes you want to cry, and for all the right reasons, because the perfect match of her singing alongside one of the best pieces of Pop Rock that Rough have heard all year is one word...beautiful. You could easily think of Metric’s new single as a 21st century version of Simple Minds’ 1985 single “Don’t Forget About Me,” and if the music of “Now Or Never Now” wasn’t enough to being you to tears, watch the official music video, which takes you on a journey to the darker side of clubbing, showcasing melancholic images of Haines posing in a very subdued way in Los Angeles’ famous nightclub Los Candiles, a stunning visual which end with the rest of Metric eventually run after their lead singer into the Pacific Ocean from what may be the location of Long Beach, and all of this eye-catching footage is masterfully captured and edited by talented cinematographer Lauren Nicholson. All that’s left to say is...why is it that Canadian musicians compose and deliver the best Indie music? Metric’s new, seventh studio album “Art of Doubt” is out now on all online stores.