It has allegedly been reported that the LVMH
group has a thumb up to fiancing Nicolas Ghesquiere's launched fashion label thanks to the daughter of LVMH CEO Bernard Arnault
who convinced her father into the agreement. One can definitely say Delphine Arnault,
daughter of Bernard Arnault has always been a firm believer of Ghesquire's work. And as the Vice President of Louis Vuitton womenswear, she has high respect for Nicolas Ghesquire's work. Judging from things, LVMH has made the right decision as being associated with the designer has surely increased sales for the brand. In support of that Bernard Arnault in his own stated... “the desirability of our brands, the creativity, and quality of our products'' with that we know the French designer can deliver with his own brand.