Landfill As The Centre Stage For Stella McCartney Fall/Winter 2017 Ad Campaign 

Stella McCartney collaborates with artist Urs Fischer create a sustainable fall/winter 2017  ad campaign. Enlisting photographer Harley Weir for the campaign which takes place in Scotland eastern coast. Fronting the ad campaign are models Huan Zhou, Birgit Kos and Iana Godnia who are  captured in Stella McCartney creation on the landfills and clean waste at the recycling centre.

 This is what the designer Stella had to say about the campaign... “The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste,"