Joseph Eyewear This Spring

The long-awaited sunglasses collection from Joseph is now going to materialise as the fashion brand has collaborated with EGO eyewear. The sunglasses collection will be another addition of accessories under Joseph belt since launching its footwear in 2017 & handbag collection in 2013.It is worthy of notice that the sunglasses will be a Parisian designed and produced in Italy considering the brand is established in London. The design and look of the sunglasses is built on the late Joseph Ettedgui, brand founder and owner of Joseph whose signature style can be identified with by his round frames glasses.

“Together with an immaculate handmade suit and cigarillo, the late Joseph founder was never pictured without his circular glasses. Taking this idea of the iconic – using legendary styles likes the circular, aviator and oversized – we have created future classics that you will still want to wear in years to come. she continued. We played with androgynous proportions, enlarging or shrinking details, and highly contrasting colours and patterns to lend an individuality to the acetate eyewear.” said the creative director, Louise Trotter.