JIMMY CHOO IN BED WITH SWAROVSKI TO OFFER A BESPOKE SERVICE

Jimmy Choo launched 'Jimmy Choo X You' last year and this year the company which is owned by Capri Holdings is spreading its wings even further by collaborating with Swarkoski Crystal to allow its shoppers personalise their own Jimmy Choo trainers and bags. The personalisation offers options from sparkling letters, symbols to letters which can be used by its customers on their chosen accessories. To make it more exclusive, the bespoke service will only be available at selected stores around the world excluding its online store.

Jimmy Choo's London's New Bond Street store and Harrods are only two outlets offering the bespoke services. Internationally, Paris, Milan, Moscow, the US, China, Hong Kong and not forgetting Japan are the designated locations.

In a statement divulged by the brand's executive “Introducing our new personalization service featuring sparkling Swarovski crystal letters, symbols and phrases, allowing you to create bespoke Jimmy Choo shoes and bags. It's Choo, by you.”