Helmut Lang Launches Its Global Taxi Campaign Initiative 

Helmut Lang launches his global taxi initiative campaign after teasing the public earlier this month. The campaign takes place in key cities around the world. In respect to his groundbreaking 1998 ad campaign in which he became the first designer to use the yellow taxis as a platform to advertise his brand. This he has does again by issuing referential T-shirts and hoodies in five distinct logos which represent the five major cities which are New York, Paris, Hong Kong, Tokyo and London respectively. Also most importantly five photographers are assigned to capture through their lens local taxi drivers who are styled in the new collection with a prominent feature of solid - coloured layers embellished with bold inscription ''LIMITED EDITION TAXI''  on the rear and a subtle “TAXI” print on the centre.