Gucci 'Student Awakening' Pre-Fall 2018 Ad Campaign

Gucci is one of the most relevant brands of all time and it seems to be going from strength hence it earned the title as the 'Hottest Fashion Brand of 2017.' Creative director Alessandro Michele seems to be a force to be reckoned. Now the newly released Pre-Fall 2018 ad campaign images embody the 1960 student awakening in Paris. It was a year of social revolution where a young generation of student protested against the institution and that was carried through music, activism, political ideologies etc. Glenn Luchford is the photographer in charge of bringing the 'student awakening' campaign to live as he captures the reenactment of the student marching on the university street - Sorbonne University. The still images campaign is accompanied by a video. Check out the video on ROUGH ONLINE.