Diadora Powered By Defiance SS-20-18 Ad Campaign
- by Yuliia Support Team Lead
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- 26 Feb, 2018
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Diadora | Spring/Summer | Sportswear
Italian based Sportswear brand, Diadora divulged it's spring/summer 2018 ad campaign featuring UK based artist IAMDDB and some up and coming talent. The campaign titled 'Powered by Defiance' celebrates passion, authenticity and courage of today's youth. The campaign also has a video narrative which is about the high energy and spirit of resistance of street squads who battle on skateboards, fixie bikes, urban tennis and freestyle football.
Diadora's spring/summer 2018 collection embodies the victories of the past and the dreams of the future through iconic sportswear and hero styles including the brand's B.Elite trainer.
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