Diadora "Live Your Passion" inspired Fall/Winter 2017 Ad Campaign

Diadora enlist  rapper Tommy Genesis, socialite Markel Williams, Dj Naleye Junior, Musician Lucas Bin and Skater Leandre Sanders  as the faces for its latest fall 2017 ad campaign. The campaign themed "Live Your Passion" epitomises the authenticity and uniqueness of each individual lifestyle of the squad. who are styled in Diadora's 90s sportswear style clothing and trainers.

The streets of Los Angeles is set as  centre stage for both the  video and the stills for the campaign. The video shot by Alex2Tone and photography by Curtis Buchanan, we see the squad running and expressing their individuality which binds them together.

Two new Diadora styles  of trainers are featured in the campaign  which are the B.Original Vulcanize & the revival of terrace model Tokyo as  well as apparel inspired by the Italian World cup kit.