Alexander Wang Spring/Summer 2018 Ad Campaign

“For our spring 2018 campaign I wanted to give creative power to the women that inspire me, letting them choose the pieces they wanted to wear, wherever they wanted to wear them. To have the prolific Albert Watson photograph the clothing or item as a study after the subject wore it felt especially timely, removing her from the photograph but retaining her vibrant spirit; highlighting the beauty of an object and hopefully igniting imagination for the audience.” explains Alexander Wang why he chose not to use life still models for his spring/summer 2018 ad campaign but rather use quotes from models and celebrities who wore certain pieces form his S/S 18 collection.  Models and celebrities such as  Taraji P.Henson, Zoe Kravitz, Behati Prinsloo, Kaia Gerber, Anna Ewers etc etc

In charge of bringing the images of the ad campaign to live is fashion photographer Albert Watson